
The annual Mid-Autumn Festival also known as the Moon Festival is celebrated on the 15th day of the 8th lunar month. In mainland of China, the holiday is three days long, this year from September 10 to 12. Since the early Tang dynasty (618–907) ancient Chinese emperors and the people worshiped the moon in autumn to give thanks for the harvest. Today, this 3,500 year old tradition is observed all over the world mainly in Chinese and Vietnamese communities also all across East Asia including China, Taiwan, Japan, Singapore, South Korea, Malaysia, Vietnam and the Philippines. Families across the world observe the holiday by gathering for dinners.
The Moon Goddess Chang’e
The Mid-Autumn Moon Festival celebrates the moon, a beautiful Goddess and the blessings of health, happiness and life’s renewal. Before becoming a Goddess, Chang’e was a woman renowned throughout China for her beauty. She had pale, milky skin, hair as black as night, and lips like cherry blossoms. In art, Chang’e is depicted as a graceful young lady wearing stylish hair ornaments and long, flowing robes. She is sometimes shown holding an elegant white rabbit.
Little is known about her background except that Chang’e was married to the legendary archer hero Hou Yi. In some versions of her myth, Chang’e served the Jade Emperor, the ruler of Heaven, before being condemned to live as a mortal for accidentally breaking a porcelain pot.
The Elixir of Immortality
Here is how Chang’e became the Goddess of the Moon.
When the earth was still young, there were ten suns in the sky. It was extremely hot all the time and there was no night. The extreme heat made it hard to farm crops and endangered entire populations.
One day, the skilled archer named Hou Yi decided that enough was enough. He raised his bow to the heavens and shot down nine of the ten suns. To reward him for his heroic deeds, the goddess Xiwangmu, who tended the peaches of immortality in Heaven, gave him an elixir of immortality, a prize typically reserved for immortals who had achieved enlightenment. While Hou Yi was grateful for the gift, he felt conflicted. Xiwangmu had only given him enough elixir for one person, and he did not wish to be immortal if his wife Chang’e could not live at his side for eternity. Hou Yi decided to remain mortal and hide the elixir under their bed.
Chang’e soon discovered her husband’s gift and found the elixir and drank every last drop. Realizing that his wife was not in bed with him, Hou Yi ran outside to find her slowly drifting into the night sky. Hou Yi was so angry that he grabbed his bow and tried to shoot Chang’e down. But as time went by, Hou Yi’s anger subsided and he missed his wife. He would often stare up at the moon and imagine how lonely Chang’e must be. In appreciation of her beauty, Hou Yi left her favorite desserts and fruits out every night. He continued this loving gift until the day he died. This tradition continues today, as many people make Mooncake offerings on alters celebrating love and beauty during the Mid-Autumn Festival. Delicious Mooncakes are a great treat that everyone enjoys during the holiday. Resembling the shape of the full moon, Chinese mooncakes symbolize beauty, unity and harmony and are enjoyed with tea during family reunions.
LUNA Mooncakes


We are thrilled to offer the exclusive 2022 edition of Wing Hop Fung LUNA Mooncakes and Tea Gift Sets now available for pre-order.
Back by popular demand, LUNA is the perfect gift for VIP clients, friends and family. The LUNA gift illuminates the bright moon and visual art box for a beautiful presentation, featuring 4 assorted mooncake flavors:
Mooncakes (Produced by Kee Wah Bakery 奇華餅家):
Red Bean | 紅豆沙
Yolk Egg Custard | 奶黃流心
White Lotus with Yolk | 單黃白蓮蓉
Pineapple and Walnut | 菠蘿核桃仁
Teas (Produced by Wing Hop Fung 永合豐):
Keemun black | 祁门红茶
Jasmine green | 茉莉春毫
Battery and gift bag are included.
Limited quantities available.
Traditionally referred to as the Mid-Autumn Festival, it is an annual celebration on the 15th day of the 8th lunar month. The story of Chang'E and the Jade Rabbit is the most renowned tale of its origin. Chang’E drank the Elixir of Immortality, ascended to Heaven and became the Goddess of the Moon.
Today, this 3,500 year old tradition is observed all over the world to celebrate the beautiful Goddess, blessings of an abundant harvest, and life’s cycles turning between old and new. Resembling the shape of the full moon, mooncakes symbolize unity and harmony, and are enjoyed with tea during family reunions.
We wish you happiness, prosperity, health and many shared memories.
“May we live long and share the beauty of the moon together, even if we are hundreds of miles apart.” -Su Shi (Song Dynasty Poem)
A Collaboration by
Wing Hop Fung 永合豐 & CCYP 華人工商
Retail: $88
Pre-order: $78